About Us

760,000 +

Valley Homes Mailed

350 +

Active Clients

Limitless

Audiences Reached

ABOUT VALPAK OF METRO PHOENIX

For over 30 years, Valpak of Metro Phoenix has brought the latest technologies and progressive marketing solutions to the small business owners of the Valley. We are a full-service digital and direct mail marketing agency providing essential solutions, such as social media management, web design, persuasive content and internet marketing in addition to direct mail services for budget-friendly and powerful results. As a trusted resource for local advertisers, we provide insight into the consumer buying experience and increase sales for local, regional and national businesses.

OUR PHILOSOPHY

Every campaign we launch starts with your goals. And the first thing we do to discover those goals is listen to you! We want to hear about your company, your best customer, your expectations. Once we understand your vision, we bring together the team that’s most suitable to make it happen. Each member of your team will come on board at the beginning of the process, so there’s no doubt about where it’s all going to lead. When it comes to small business advertising in Phoenix, success comes down to tracking your return on investment. Once we’ve launched your customized solutions, you’ll have access to a tracking dashboard to review your weekly results as you sip on your Sunday morning coffee.

MEET THE VALPAK OF METRO PHOENIX TEAM

Our skilled team is here to help you every step of the way. Making your business successful is our priority.

Rick Rash & Cindy Rash

Rick Rash & Cindy Rash

Owner Operators
Rick & Cindy Rash

RICK RASH

Rick is the owner and general manager of Valpak of Metro Phoenix, and the adopted father of many Valpak employees. Calm, determined, and optimistic, Rick loves helping clients and his own team members as they work together to turn marketing challenges into successes.

Before buying his first Valpak franchise 20+ years ago, he spent 15 years selling radio and television advertising. He knows what it’s like to compete against better resourced competitors and survive the massive sea of changes many industries face in light of new technologies.

When he’s not in the office he’s either on the golf course or playing with grandkids.

Favorite Music: 70s rock and contemporary country
Favorite Food: Mexican food

CINDY RASH

Cindy is our Vice-President and Creative Director. With 25+ years of experience in sales, marketing, and advertising, she brings an expert eye to each of our client’s needs. A consummate team player and big-picture visionary, she loves contributing to a project from concept to completion.

Cindy is highly respected among her marketing peers, serving as the 1st woman in Valpak’s 50 year history to be elected a vice president of the Franchisee Association and chair of the Marketing Advisory Council.

The Valpak team often jokes that she’s run a marathon before they wake up and will finish the day chasing and cuddling her grandkids.

Favorite Music: Anything with a beat!
Favorite Food: Cookies

ADMINISTRATION TEAM

Alexis Seals

Alexis Seals

Account Services Administrator
Alexis Seals
Account Services Administrator

Alexis Seals is an Account Services Administrator who works with accounts receivables/payables and administers digital orders on Valpak.com.

Alexis has been with Valpak for 11 years and in that time, her role has grown tremendously. At every stage she has been inspired knowing that the work she does allows everyone else to do what they do: help our clients grow their businesses. Her ability to multi-task and focus on both the client and teams’ needs makes her truly invaluable.

Alexis is extremely family oriented so when not at the office she can be found with them!

Favorite Music: Oldies
Favorite Food: Any Asian Cuisine

Cami Piitz

Cami Piitz

Corporate Account Coordinator
Cami Piitz
Corporate Account Coordinator
Cami Piitz is a Corporate Account Coordinator who works with local and national clients as well as our team consultants to place their Valpak advertising and ensure our print media rolls out on time.

Cami knows the positive impact our client relationships have on their business success and is committed to making the experience strategic, creative and efficient.

Cami has been with Valpak for 17 years and is a member of Valpak’s Dean List and Premier Presidents Club illustrating her love and commitment to helping build the company’s brand and clientele through excellent service.

Outside of the office you can find Cami spending time with friends and family or at her local CrossFit box.

Favorite Music: 90’s country and hip hop
Favorite Food: Tacos!!

Kayla Machado

Kayla Machado

Business Development Director
Kayla Machado
Business Development Director
Eddie Arnold

Eddie Arnold

Office Assistant
Eddie Arnold
Office Assistant

Eddie is one of a kind. For 17 years he’s served Valpak as the “go-to guy,” willing to take on any task and do it with a smile. Before he came to us, he served in Vietnam and worked for 35 years as Superintendent of Construction and Maintenance at SRP, so he knows how to get it done.

He feels that his greatest accomplishments are his family—his two daughters and two grandchildren—and his wife of fifty one years. If he isn’t helping Valpak customers or staff, you can find him with them.

Favorite Music: Blues, Country, & Rock
Favorite Foods: Pasta, Cereal, Chicken, Budlight 😉

MARKETING CONSULTANTS

Sue Aquilino

Sue Aquilino

Sales Manager
Sue Aquilino
Sales Manager

Sue believes a truly consultative approach requires the seamless work of a team. As the fearless team leader of our marketing consultants she works diligently to help our staff develop and maintain client relationships. Seeing each consultant give their very best to their clients and developing strategic, successful campaigns month after month keeps her excited about the work we do.

Sue’s education in communications, extensive industry knowledge, and her kind, patient, demeanor benefits the whole team as they reach out to the community and help local businesses succeed. Winner of Valpak’s 2013 Sales Manager of The Year Award, Sue continues to help her team thrive each day.

When out of the office you can find Sue spending time outdoors or following her passion for travel.

Favorite Music: All kinds!
Favorite Food: Maryland Crabcakes

Tawna Wedin

Tawna Wedin

East Valley Senior Consultant
Tawna Wedin
East Valley Senior Consultant

Tawna knows there’s nothing better in this business than seeing clients eager for the solutions we develop for them and their excitement of a successful campaign! Tawna’s approach stems from her background in Business and Psychology, allowing her to analyze a client’s challenge from multiple perspectives and offer a comprehensive solution.

Tawna has been recognized in numerous achievement clubs, over the last 10 years at Valpak, for her outstanding customer service and client retention.

When not working, Tawna loves spending time with her husband and two girls and exploring different places in the Valley on their bikes.

Favorite Music: George Strait!
Favorite Food: Mexican

 

Rick Barnhart

Rick Barnhart

North Valley Consultant
Rick Barnhart
North Valley Consultant
Joe Bocker

Joe Bocker

East Valley Consultant
Joe Bocker
Central Valley Consultant

Joe never gets tired of helping customers develop a clear and consistent marketing message that best exemplifies who they are. Before coming to us, Joe launched several profitable community, health, and lifestyle magazines, learning much along the way about how to successfully market to their audiences.

He’s also a spectacular basketball player, having played four years on a D-3 championship winning team at the University of Wisconsin-Whitewater. So watch out for him on the court, or on the road where he tears it up on his Harley.

Favorite Music: Aerosmith
Favorite Food: Fleming’s Filet

Dana Hayes

Dana Hayes

North Valley Consultant
Dana Hayes
North Valley Consultant

Dana knows what it’s like to be a business owner, having run a kitchen and custom cabinetry business for 18 years before coming to Valpak. Her goal is to help extremely busy owners save money and time while adding new customers.

How does she do it? By listening closely to their marketing needs and then delivering creative strategies that produce results. Nothing makes her happier than when customers report growth as a result of her efforts!

Favorite Music: anything on Sirius “The Highway”
Favorite Food: Pei Wei

 

Jennifer Fox

Jennifer Fox

West Valley Consultant
Jennifer Fox
West Valley Consultant

Jennifer believes that providing outstanding service and ensuring utmost customer satisfaction have been the center of her career path. Her passion is to drive improved ROI and lower cost per acquisition on advertiser’s multi-channel campaigns while consistently growing their revenue and market share.

With over 20 years’ experience in advertising sales, Jennifer has been with Valpak since 2013 and has been recognized as a marketing leader in Valpak’s achievement clubs for the past two years.

Jennifer is an active member of her community and has a passion for serving when not in the office.

Favorite Music: Pearl Jam, Christina Perri, REM, Barlow Girls Favorite Food: Mexican

Marsha Baumayr

Marsha Baumayr

East Valley Senior Consultant
Marsha Baumayr
East Valley Senior Consultant

Marsha jokes that her job is to dust and mop the floors, but she’s actually our Key Account Manager. For over 31 years, she’s been working at Valpak and helping small businesses grow.

A former teacher, she feels it’s important to educate her clients on how marketing and advertising can help their businesses. And because she’s a warm person, she treats her clients like family—she’s been beside them in their happiest and saddest moments, attending many a wedding, confirmation, and funeral.

When she’s not garnering national recognition as a top sales person, she really does like to clean her own house. And paint. And be a grandma.

Favorite Music: Bruce Springsteen
Favorite Food: Pizza

Jinese Williams

Jinese Williams

Central Valley Consultant
Jinese Williams
Central Valley Consultant
Ellen Streiff

Ellen Streiff

West Valley Consultant
Ellen Streiff
West Valley Consultant

DIGITAL & GRAPHICS TEAM

Jake Rash

Jake Rash

Digital Marketing Director
Jake Rash
Digital Marketing Director

Jake is our Digital Marketing Director who helps clients work their way through all aspects of the digital marketing space to have a successful thriving business.

Having owned and operated three businesses previous to his role at Valpak, Jake knows firsthand how easy it is to make mistakes or not even know where to start when it comes to digital marketing.

Jake takes this experience and inspires clients to face their digital challenges head on. He takes great pride in each client’s success using his expertise and strategic plans to optimize their complete campaign performance.

Jake is a tech geek who loves watching sports and spending time with his wife, son, and dogs.

Favorite Music: Third Eye Blind
Favorite Food: Chinese or Mexican

Rita Khalaf

Rita Khalaf

Social Media Director
Rita Khalaf
Social Media Director

Rita knows that some people may have negative views about social media. But she believes it can have a highly positive impact on local businesses.

As our Social Media and Communications Director, she is passionate about harnessing the power of social media to grow customer loyalty and increase market share. She loves that she can help her clients by freeing them to do their job well while she represents them digitally.

Rita has two degrees from ASU—one in marketing and one in Spanish Linguistics—and a love for cultural diversity.

Favorite Music: Taylor Swift
Favorite Food: Lebanese

 

Judy Dadabo

Judy Dadabo

Graphic Designer
Judy Dadabo
Graphic Designer

Judy is a Graphic Designer who works with our marketing consultants to create appealing and persuasive print collateral and digital art. She knows that the visual representation of a clients’ brand is equally as important as the message they push out to their audience and she loves helping clients connect the two.

Judy has a Bachelor’s of Fine Arts in Graphic Design from University of the Arts and has worked with acclaimed Valley businesses through Valpak for the last 21 years.

Favorite Music: Rock
Favorite Food: Dessert

 

Ignacio Guerrero

Ignacio Guerrero

Web Development Director
Ignacio Guerrero
Web Development Director

Moon Hadgu

Moon Hadgu

Social Media Intern
Moon Hadgu
Social Media Intern

 

Jasmine Kingston

Jasmine Kingston

Social Media Intern
Jasmine Kingston
Social Media Intern

 

Dustin Dao

Dustin Dao

Web Development Intern
Dustin Dao
Web Development Intern