Analytics

ANALYTICS

HOW WE DO IT

We know every path to purchase is different, so we’ve built a tracking solution that allows you to understand how consumers are engaging with your advertising at every stage of the buying experience.

We track engagement. By tracking page views and sessions, calls, clicks and digital prints, response to your print campaign won’t go unnoticed. We are completely transparent. With your marketing dashboard, you see what we see. The dashboards and reports identify successes and opportunities.

PRINT & DIGITAL

Know how consumers find your business and what drives them to purchase with our local print and digital advertising solutions. Performance Dashboards with detailed activity metrics will be provided for all contracted services.

WHAT’S INCLUDED:

  • Valpak Print Coupon
  • Valpak.com Business Profile Page
  • Dedicated, Campaign Web Address
  • Call Tracking Number(s)
  • Website Dashboard
  • PPC Dashboard

SOCIAL MEDIA & REPUTATION MANAGEMENT

Know your customer engagement, your fan growth, and what they’re saying about your business.


WHAT’S INCLUDED:

  • Insights & demographics for all contracted social media platforms
  • Promotion highlights
  • Average engagement cost
  • Reviews capture repor