The Importance of Online Reputation
If you’re not listening, then you’re not part of the conversation. Not listening to what is being said about your business online is a huge problem when it comes to the reputation of your business.
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Reputation management refers to the influencing and controlling of an individual’s or group’s reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual’s or group’s reputation.[1] Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search website results.
If you’re not listening, then you’re not part of the conversation. Not listening to what is being said about your business online is a huge problem when it comes to the reputation of your business.